Freelance work
Split Focus
Projects
Logo design
Poster design
Social media
Split Focus
Projects
Logo design
Poster design
Social media
Split Focus is a Melbourne-based independent Circus and Physical Theatre company directed by Samuel Boyd.
I was commissioned to design the company logo and various promotional designs for the debut of 'Campfire' and 'Cataclysm' for Melbourne Fringe.
'Campfire' is a fun comedy/horror one-hour show that perfectly combines physical theatre and circus. Two guys, a hike in the outback, a campsite and a strange creature chasing them...what could go wrong?
Photography by Tom Noble
'Campfire' is a fun comedy/horror one-hour show that perfectly combines physical theatre and circus. Two guys, a hike in the outback, a campsite and a strange creature chasing them...what could go wrong?
Photography by Tom Noble
Social Media Strategy
I designed a comprehensive social media campaign centered around two primary promotional posters and an extensive engagement strategy on Instagram and Facebook.
I designed a comprehensive social media campaign centered around two primary promotional posters and an extensive engagement strategy on Instagram and Facebook.
Video content
This included creating a series of high-quality promotional videos and graphics designed to generate excitement and anticipation.
This included creating a series of high-quality promotional videos and graphics designed to generate excitement and anticipation.
Sold-out season
A fully sold-out season at Melbourne Fringe 2024 demonstrated the campaign's success.
See the entire social media campaign here.
A fully sold-out season at Melbourne Fringe 2024 demonstrated the campaign's success.
See the entire social media campaign here.
Teaser Trailer
I designed a 30-second teaser trailer giving an overall glimpse of the award-winning Melbourne Fringe performance.
Footage by Jeff Young
I designed a 30-second teaser trailer giving an overall glimpse of the award-winning Melbourne Fringe performance.
Footage by Jeff Young
C A T A C L Y S M
”A sensorial skirmish to reflect on the consequences of inaction, this show is about how we perceive, watch, view and see each other, and how we react and move in response.” - Samuel Boyd.
I designed the typography layouts, poster and promotional flyers for this show.
Photography by Aaron Walker.
”A sensorial skirmish to reflect on the consequences of inaction, this show is about how we perceive, watch, view and see each other, and how we react and move in response.” - Samuel Boyd.
I designed the typography layouts, poster and promotional flyers for this show.
Photography by Aaron Walker.
