Full-time work
Cotton On

Projects
Brand identity
Web design
eDMs
Social media

Cotton On started in Geelong, 1991 as a fast fashion retailer.
This was my first job within the industry way back inĀ 2012. I was the junior Digital Designer working alongside a Senior Designer, Marketing Manager and Producers.
Monthly campaigns
This role involved generating extensive content for eDMs, home and brand pages, lookbooks, social media platforms, and digital banners.
Design rollouts
I collaborated closely with the Marketing Design team to ensure cohesive typographic treatments, campaign photography, and layout design, resulting in a unified and polished aesthetic.
eDMs
Cotton On emails were tailored for audiences across Australia, New Zealand, the United States, and the Asia Pacific region.
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